U.S. Fund of UNICEF / UNICEF Ventures

BEHAVIOR DESIGN BREAKDOWN X PRODUCT STRATEGY

The Thrive Foundation helps underprivileged youth realize their full potential by amplifying the positive impact of caring adults in their lives. In 2014, the foundation announced a new cohort of eight organizations from all over the nation. Along with funding, the cohorts received the opportunity to participate in a this design initiative, bringing innovative solutions and tools to their space.

We are combining design-thinking principles with their on-the-ground knowledge to boost their capacity across the board. Each of the foundations is looking for growth; we’re giving them the principles, tools and solutions to do so.

We're also very grateful that our client champion, Senior VP of Editorial Janelle Rodriguez, gave us a behind-the-scenes look at how NBC News creates the news for the day!

THE CHALLENGE

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THE INSIGHT

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THE STRATEGY

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THE SOLUTION

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RAJESH ANANDAN, SENIOR VICE PRESIDENT @ UNICEF VENTURES

“We knew we had room to refine our app experience, and brought on Simplicity Labs for quick, expert advice on sustaining engagement. We got great advice and incredibly useful insights, but more importantly, Simplicity’s Behavior Design Breakdown gave us specific, practical recommendations that we could implement right away.”