NBC News

product Strategy x millennial catalyst

The Thrive Foundation helps underprivileged youth realize their full potential by amplifying the positive impact of caring adults in their lives. In 2014, the foundation announced a new cohort of eight organizations from all over the nation. Along with funding, the cohorts received the opportunity to participate in a this design initiative, bringing innovative solutions and tools to their space.

We are combining design-thinking principles with their on-the-ground knowledge to boost their capacity across the board. Each of the foundations is looking for growth; we’re giving them the principles, tools and solutions to do so.

We're also very grateful that our client champion, Senior VP of Editorial Janelle Rodriguez, gave us a behind-the-scenes look at how NBC News creates the news for the day!