"Simplicity changes behavior."

- Dr. BJ Fogg: Founder & Director, Stanford Persuasive Tech Lab


Team

Trained at the Stanford Persuasive Technology Lab under Dr. BJ Fogg, our team has worked with the executive teams at Fortune 500 companies, Silicon Valley startups, nonprofits, academic labs, and small businesses.

ANDREW MARTIN

PARTNER

Andrew graduated from Stanford University where he studied product design, psychology, and computer science.  He’s been accepted to Stanford’s MBA program, but has deferred entry to focus on Simplicity Labs.  Outside of industry, he has been a project leader at Stanford’s Persuasive Technology Lab for the last 4 years.  In his free time, he likes to golf and surf in his hometown of Honolulu.

DAVID NGO

PARTNER

David graduated from Stanford University where he created the university's first Behavior Design major program.  He's been accepted to both Stanford and Harvard Business School, but has deferred entry to focus on Simplicity Labs.  Outside of work, he loves to travel like a local, meditate just about anywhere, and dance to just about anything.


Problems We Solve

We’ll show you why having your users feels successful in the first 5 minutes of onboarding is the most important part of engagement, and how to do it right.

What’s the pinnacle of retention? Designing your product to be an indispensible part of your users’ daily physical environments.  If you can do that, your users will stick around forever.

We’ll explain why you should be focusing on what to do in periods of high motivation, and what is (de)motivating your users.

We help you find the short-term tweaks that can increase the conversion rate, but we also propose long-term strategies that change the game.


Our Method: Behavior Design Breakdowns

We conduct screen-by-screen breakdowns to simplify your product to the essentials.  Within two weeks, you receive redesign recommendations that focus on the top behaviors that matter most to your success.


Case Studies

Whil is a digital health & wellness platform offering guided mind & body training solutions for individuals and organizations.  

Whil requested a Behavior Design Breakdown to (1) improve long-term engagement retention of their mobile app users and (2) increase their conversion rate of paying subscribers.

JOE BURTON, FOUNDER ANd CEO @ WHIL.COM

Simplicity Labs lives up to their name... Their work unlocked a simplified and more impactful user journey and it’s already improving engagement in Whil’s rapidly growing member base. I highly recommend Simplicity.”

 
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Whil is a digital health & wellness platform offering guided mind & body training solutions for individuals and organizations.  

Whil requested a Behavior Design Breakdown to (1) improve long-term engagement retention of their mobile app users and (2) increase their conversion rate of paying subscribers.

Matt Sonier, Senior Product Manager @ Noom Health

"David and Andrew were absolutely wonderful to work with. They clearly have a lot of experience dissecting products and figuring out how to make certain behaviors stickier. The Behavior Design Breakdown they presented included a well thought out onboarding experience that I am certain will result in a significant improvement to our bottom line. Overall, I highly recommend working with Simplicity Labs to tackle particularly difficult behavior problems in your product."

Whil is a digital health & wellness platform offering guided mind & body training solutions for individuals and organizations.  

Whil requested a Behavior Design Breakdown to (1) improve long-term engagement retention of their mobile app users and (2) increase their conversion rate of paying subscribers.

STEWART DENNIS, FOUNDER AND CEO @ TURING EMAIL

“Working with Simplicity Labs is fantastic. We knew behavior design is important, yet we understood little about how to do it; David and Andrew were able to step in and apply their deep expertise to our product. They provided recommendations that were actionable, immediately valuable, and clearly grounded in behavior design theory. What you guys delivered exceeded my expectations, and I look forward to continuing to work with them.”


Past Clients


Here's How We Can Help

If you’d like to receive expert feedback on your product from a behavior design perspective, apply below.  We’ll follow up with you within 2 days to schedule a Google Hangout to meet virtually and learn more about your business problem.  

We tailor pricing for each client, and it primarily depends on the size of your product and needs.  If you’re interested in a quote, apply below. We’ve found this is a great entry service for clients interested in working with us, as it is significantly less expensive than our monthly rate.  

If you still have questions, we’d love to hear from you; just fill out an application and we’ll respond quickly.  Chat soon!